https://www.kayleeschaefer.com/resume daily 0.75 2025-02-24 https://www.kayleeschaefer.com/new-page-1 daily 0.75 2024-03-11 https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/b439cc37-1363-4623-8293-88dfd3f7e783/3-L%2BN-Ceremony-428.jpg https://www.kayleeschaefer.com/portfolio-1 daily 1.0 2024-03-14 https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/c1163f1f-6527-4652-a176-f8b89d52edf2/IMG-0028.jpg Portfolio 1 - More Than Words. Consider Kaylee a Swiss Army knife in your creative team’s arsenal. Use her to generate ideas, write consumer-facing headlines or sales language within a deck, present dynamically or to make the team laugh with her signature Out of Office messages while she’s traveling the world. Kaylee is a skillful editor, creative leader and problem solver; her experience spans financial, automotive, office products, liquor, agriculture, and even the U.S. Army. https://www.kayleeschaefer.com/portfolio-1/project-two-exdbn monthly 0.5 2022-08-16 https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/884395be-862a-4a75-84f4-620e3858cf9f/087_20220716-CapitalOneMLB1743.jpg Portfolio 1 - Capital One Play Ball Park 2022 marked Capital One's first year as title sponsor of Play Ball Park – the All-Star Week fan zone. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/b71bc9ba-4bc3-4884-a5f7-d1fafb40a555/Screen+Shot+2022-08-15+at+8.46.13+PM.png Portfolio 1 - Capital One Play Ball Park Render of the Capital One Play Ball Park footprint – built for brand affinity. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/fc84629a-f43a-4976-b8d7-c2cbf31bf67c/Screen+Shot+2022-08-15+at+8.45.35+PM.png Portfolio 1 - Capital One Play Ball Park Birds-eye view of the Play Ball Park footprint, complete with placement of stanchions. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/d497906f-7257-45c8-846c-8b87b1f87073/007_20220716-CapitalOneMLB0121.jpg Portfolio 1 - Capital One Play Ball Park The real-deal footprint at Play Ball Park after installation (but before the crowds pressed in). https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/10061e43-a445-404a-a35f-407a1d3c868e/016_20220716-CapitalOneMLB0094.jpg Portfolio 1 - Capital One Play Ball Park View of the Capital One baseball tee customization station. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/4dabc0d4-ab31-4746-978e-90262b3d4231/018_20220716-CapitalOneMLB0153.jpg Portfolio 1 - Capital One Play Ball Park Our Capital One Walk-Off Simulator was a hit with fans of all ages. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/dab82228-087e-4207-8e5e-452de8caf101/045_20220716-CapitalOneMLB0477.jpg Portfolio 1 - Capital One Play Ball Park A future All-Star steps up to the Capital One Walk-Off Simulator. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/f4c2d0e9-1791-4d87-8c11-6293a9847626/024_20220716-CapitalOneMLB0085.jpg Portfolio 1 - Capital One Play Ball Park The line approaching the photo op showed fans the output and gave a little inspiration for stats and team options. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/2d5f29c5-1743-4dd6-a38f-ad946e5a88ee/080_20220716-CapitalOneMLB0944.jpg Portfolio 1 - Capital One Play Ball Park A fan poses for the broadcast intro photo opportunity, featuring a 180-degree camera array. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/1df3593d-18bd-4436-b0bd-af51aa61fe7e/133_20220718-CapitalOneMLB0007.jpg Portfolio 1 - Capital One Play Ball Park The outward facing walls featured copy and co-branding to draw guests into the space. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/44098512-37cb-416f-b824-136ff064a44d/ezgif.com-gif-maker+%281%29.gif Portfolio 1 - Capital One Play Ball Park The photo booth output replicated a broadcast player intro, with stats that attendees chose while in line. https://www.kayleeschaefer.com/portfolio-1/project-two-exdbn-pma58 monthly 0.5 2022-10-26 https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/b29dfe3f-849c-4e3f-ba05-8ed23a288c4d/1409825613.jpg Portfolio 1 - Audi | noma Lupita Nyong'o and Ariana DeBose pose for a photo before dinner on Night 1 in our gorgeous footprint. The guest list each night featured top tastemakers from LA (celebs, writers, editors, etc.). https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/301a0ff7-c964-4c97-a47c-0e38fc9e36b1/AxnxM+Recap+__+8.12.22+4.jpeg Portfolio 1 - Audi | noma Our program timeline generated maximum media and PR buzz. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/a8b0405c-deb4-475c-8323-81942a506816/Screen+Shot+2022-08-15+at+9.08.52+PM.png Portfolio 1 - Audi | noma The Audi electronic vehicle display transformed an on-site tent into a luxe showroom for some slick vehicles. Slatted walls, plants, lighting and dimensional logos set the scene, and product specialists were on hand to answer real-time questions. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/967f8223-623e-4378-ac92-47cae02a6cb4/AxnxM+Recap+__+8.12.22+20.jpeg Portfolio 1 - Audi | noma Our venue, Rolling Greens, was a key player in the overall look of the experience – with 160/90's direction, they created some incredible plant walls, displays and vignettes. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/287e611f-9813-4430-b40b-b8eae769dd4c/AxnxM+Recap+__+8.12.22+18.jpeg Portfolio 1 - Audi | noma The north star for our experience and design approach, Naturally Progressive, brought together the best of the Audi and noma aesthetic for a truly unique experience. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/010b0a9d-d0ad-4a9a-8fb7-5a7554e31d6c/Screen+Shot+2022-08-15+at+9.08.25+PM.png Portfolio 1 - Audi | noma Dual branding moment in the dining space. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/07090672-f251-4648-9902-04a9faac7e0b/Screen+Shot+2022-08-15+at+9.15.00+PM.png Portfolio 1 - Audi | noma Lupita on arrival. All guests were picked up in Audi e-tron vehicles and shuttled to and from the venue. A gorgeous, immersive welcome moment, complete with a live plant wall photo op, greeted each guest https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/b27da1dc-630d-4fa8-91d4-5459eebf1e13/AxnxM+Recap+__+8.12.22+21.jpeg Portfolio 1 - Audi | noma The evening's timeline was critical for all players – from the lighting design to the culinary cadence and vehicle shuttles, everything was choreographed to the minute. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/ca4aa91b-6612-4322-8835-c117b63cd5e3/Screen+Shot+2022-08-15+at+9.15.14+PM.png Portfolio 1 - Audi | noma Lupita and Ariana enjoying the end of the dining experience – illuminated by the incredible lighting design https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/691c9e44-2814-4950-90ab-904498eda174/AxnxM+Recap+__+8.12.22+23.jpeg Portfolio 1 - Audi | noma https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/7936f355-aeeb-4aa6-93a9-1abfb552fece/1409825956.jpg Portfolio 1 - Audi | noma Jurnee Smollett and Marisa Tomei strike a pose just before dinner. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/24b73424-1f14-4963-9215-7cae519a65bb/1409825566.jpg Portfolio 1 - Audi | noma Actor James Marsden arriving to the experience. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/477db7d9-03d6-47cb-bd0e-118ec8c88f53/1658307476852.jpg Portfolio 1 - Audi | noma Audi executives pose with the noma team before dinner on Night 1. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/b5678c6e-5b29-418a-b781-100a68230398/1410024010.jpg Portfolio 1 - Audi | noma noma's summer salad, created with local ingredients. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/620079f8-4468-4eed-b09d-837bb5f54b91/1410023999.jpg Portfolio 1 - Audi | noma Sauteed wild Maine lobster https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/b655cb88-92c4-4e9e-b388-e8174bed7015/1410023938.jpg Portfolio 1 - Audi | noma Marinated honeycomb, served beautifully by the noma team. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/23aebb70-a481-4aeb-a995-181e663210ed/1409825837.jpg Portfolio 1 - Audi | noma Peter Kreiner, CEO of noma, spoke briefly before dinner and was on-site to oversee Night 1 https://www.kayleeschaefer.com/portfolio-1/project-one-83fnm monthly 0.5 2022-05-11 https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/e6ce2f33-b03f-45bd-94cf-083fb53bf43d/0003.jpg Portfolio 1 - Capital One SOBEWFF The activation concept was "A Story in Every Bite" – an interesting intersection between food and narrative. The concept allowed for visual and executional flexibility across each footprint, chef and dish. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/ff88c9f7-2ab8-45f5-b71f-416e7167d64c/0010.jpg Portfolio 1 - Capital One SOBEWFF The Grand Tasting space in conceptual phase. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/82e1d7df-0e2f-42ec-9333-a67a3eafc4be/0009.jpg Portfolio 1 - Capital One SOBEWFF The Grand Tasting consumer journey, with distinct "general access" and "Cardholder exclusive" areas outlined. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/2ad4605a-db31-4650-a5d1-e41aa52c00e7/2022-02-26+SOBE+WFF+Capital+One+Grand+Tasting-59_websize.jpg Portfolio 1 - Capital One SOBEWFF The Grand Tasting activation in action. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/85eee36c-f81b-4511-941d-61f6b5a8296b/0019.jpg Portfolio 1 - Capital One SOBEWFF The Patio photo opportunity in concept phase. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/52968ed8-b524-4891-8ebf-124d2fbd3ba2/2022-02-26+SOBE+WFF+Capital+One+Grand+Tasting-2_websize.jpg Portfolio 1 - Capital One SOBEWFF The final Patio photo opportunity in use with our Brand Ambassadors. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/bb55091d-acc5-4fa4-89f2-6d51678cfd2a/2022-02-26+SOBE+WFF+Capital+One+Grand+Tasting-8_websize.jpg Portfolio 1 - Capital One SOBEWFF "Welcome to the Capital One Cardholder Tasting Room." https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/d063cf5b-adb7-4eeb-8c0d-5146c8df6710/0016.jpg Portfolio 1 - Capital One SOBEWFF Signage in concept phase, with generic copy. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/079d37ee-1946-437f-ac5e-8c611adb0f1a/2022-02-26+SOBE+WFF+Capital+One+Grand+Tasting-1_websize.jpg Portfolio 1 - Capital One SOBEWFF Final signage with finalized copy, making "A Story in Every Bite" consumer-facing language. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/014af5ed-c4e4-4d2f-9bc3-9aafd02e199f/2022-02-26+SOBE+WFF+Capital+One+Grand+Tasting-132_websize.jpg Portfolio 1 - Capital One SOBEWFF Celebrity chef Melissa King’s flavor story at Grand Tasting unfolded through umami, numbing and fermentation dishes. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/b1f2066b-0567-4723-bdd1-3f32ecdef552/2022-02-26+SOBE+WFF+Capital+One+Grand+Tasting-21_websize.jpg Portfolio 1 - Capital One SOBEWFF https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/36afc9f2-8048-4363-a5d6-4c87ec6048c9/2022-02-26+SOBE+WFF+Capital+One+Grand+Tasting-25_websize.jpg Portfolio 1 - Capital One SOBEWFF https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/ff4742e0-7c60-41f1-816d-7329f1524cbf/2022-02-26+SOBE+WFF+Capital+One+Grand+Tasting-29_websize.jpg Portfolio 1 - Capital One SOBEWFF https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/d6909c2e-7b6c-43f9-8fc1-0b083552d35e/2022-02-26+SOBE+WFF+Capital+One+Grand+Tasting-113_websize.jpg Portfolio 1 - Capital One SOBEWFF Cardholders tasted each dish alongside Chef Melissa King's personal anecdotes and inspiration for cooking. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/5ed99341-8eb6-468f-b111-4a1e0dd25a5c/0059.jpg Portfolio 1 - Capital One SOBEWFF North Venue in concept phase, bringing in the "Story of Celebration" to this nightly-themed party scene. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/152257e6-77fb-4b37-93da-88e5bec2ebb2/0052.jpg Portfolio 1 - Capital One SOBEWFF North Venue consumer journey – this layout changed slightly on-site. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/3d3aed9d-56a8-44a4-aa5d-634280c83107/2022-02-26+SOBE+WFF+Capital+One+Tacos+and+Tequila-23_websize+2.jpg Portfolio 1 - Capital One SOBEWFF Finalized dimensional wall with Capital One lighting feature and flair bartending area. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/7a3181f9-a6f2-41d3-9829-9720d758bc68/2022-02-26+SOBE+WFF+Capital+One+Tacos+and+Tequila-43_websize.jpg Portfolio 1 - Capital One SOBEWFF Flair bartenders kept folks entertained without too much linger time. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/0cb4efd9-65f1-48db-9935-766c5249c696/2022-02-26+SOBE+WFF+Capital+One+Tacos+and+Tequila-121_websize.jpg Portfolio 1 - Capital One SOBEWFF The back of our dimensional wall was the perfect opportunity for a fun line of copy – "Eat your heart out, Miami." https://www.kayleeschaefer.com/portfolio-1/project-one-83fnm-z46fc monthly 0.5 2022-08-16 https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/00eaaae2-e0e7-4ae5-b602-8ea648ffe2c3/0006.jpg Portfolio 1 - Malibu Festival Plan '22 https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/c180d40f-dcab-4049-9f1b-3f8da24b1211/0007.jpg Portfolio 1 - Malibu Festival Plan '22 Making Malibu a destination for festival-goers to "do whatever tastes good" led the team to a physical place – a vibrant Town Square. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/da4f53f8-af2f-462a-a284-d5baf51b28bc/0009.jpg Portfolio 1 - Malibu Festival Plan '22 We had some fun with copy, developing multiple options for various parts of the square, including signage, names of businesses and ideas for street art. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/4694e4c2-10bf-4210-b7f1-3629942645a3/0010.jpg Portfolio 1 - Malibu Festival Plan '22 The exterior-facing entrance of the space featured our bus-stop hammock, lampposts, Coco the horse (a new brand mascot!) and garden-style archway. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/4d2fe3bc-9703-453a-bb5b-77301280b050/0012.jpg Portfolio 1 - Malibu Festival Plan '22 The previous build-a-bar got subdivided into a bodega space (Jago is the last name of Malibu's inventor!), salon, candy story (featuring Malibu-rum flavored gumballs) and an exterior service window to the left. TouchTunes and a pay phone rounded out this space. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/d150d0d0-1968-4137-a880-4294774eb9df/0013.jpg Portfolio 1 - Malibu Festival Plan '22 In lieu of a central fountain, this blue flamingo spouted bubbles from its upturned beak. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/0cdb714e-4a24-458a-b219-a4730e1afb57/0008.jpg Portfolio 1 - Malibu Festival Plan '22 A small but mighty footprint, complete with bar-height seating and gathering spaces. https://www.kayleeschaefer.com/portfolio-1/project-one-83fnm-z46fc-7anmt monthly 0.5 2022-05-23 https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/37eb5113-5cf0-49d7-b36b-55692dcc6283/0002.jpg Portfolio 1 - Audi Charging Forward https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/e518f5b2-f499-4996-8220-c8ec48462506/0003.jpg Portfolio 1 - Audi Charging Forward https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/7fa7aafd-553d-4c50-aac4-038930dc63cd/0005.jpg Portfolio 1 - Audi Charging Forward https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/ed22f461-0465-4362-9871-0472c052ad41/0006.jpg Portfolio 1 - Audi Charging Forward https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/2b9e6db9-987c-403f-8025-0dd6aa94102a/0004.jpg Portfolio 1 - Audi Charging Forward https://www.kayleeschaefer.com/portfolio-1/project-one-83fnm-wlkac monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/02a98cf9-1f17-4cd7-a273-3b42cd1722d0/SS_35812-HDR.jpg Portfolio 1 - Capital One NYCWFF The Craft Kitchen at Grand Tasting is inspired by apothecary shops and traditional architecture with a modern twist. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/795a2049-6791-4cd2-8200-0d0924fc78f9/SS_35862.jpg Portfolio 1 - Capital One NYCWFF Though the structure was a large tent, details like columns, windows and flower boxes created the illusion that our space was a storefront. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/e0bb2bec-83f4-48ad-b9cc-7c72a6fb072f/ST_45619.jpg Portfolio 1 - Capital One NYCWFF The large windows allowed natural light to stream into our space as cardholders completed their classes – and also created envy for those without a Capital One card at the festival. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/b91cd917-81b9-4f0c-aa70-1822e1f39b6b/SS_35961.jpg Portfolio 1 - Capital One NYCWFF Around the side of the footprint, a large food-themed mural read "Light Bites, Big City". Printing the mural on a brick texture kept the building facade illusion alive. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/28fd1d15-9bcf-4482-a77d-10e365a4a8ef/SS_35785-HDR.jpg Portfolio 1 - Capital One NYCWFF Inside, a bright workstation featured a massive U-shaped island with seating. During demonstrations, our talent was able to move around and assist cardholders. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/271a2878-db71-46aa-9571-1c11edf4a13b/SS_35697.jpg Portfolio 1 - Capital One NYCWFF A curved shelving unit provided branding opportunities in addition to storage, and provided some warmth in the space. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/4799fbe8-ba7c-4ab4-b59d-2d3ee52f21db/SS_36388.jpg Portfolio 1 - Capital One NYCWFF Dan Pelosi (@GrossyPelosi) led the "Sawce is Boss" class, leading cardholders through his viral Vodka sauce recipe (spoiler alert: it's all about the whisking!). https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/9f46047e-f9bc-4f6b-8884-a4766feffbf7/ST_46387.jpg Portfolio 1 - Capital One NYCWFF Dan assisting with some Whisk-y Business. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/51664b35-3bec-4d08-b70d-dae1ce3a826c/SS_37231.jpg Portfolio 1 - Capital One NYCWFF Barbara Costello (aka @BrunchwithBabs) led our CottageCore class, providing fun tips and tricks (like coating your cheese grater with non-stick cooking spray!) as cardholders made her beer cheese dip with soft pretzels. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/2f56432f-fbaf-438d-9e37-fee80e9b2e22/SS_37537.jpg Portfolio 1 - Capital One NYCWFF Babs assisting with the creation of Beer Cheese Dip. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/e7205351-96d9-44c5-9b77-d4a92fd52356/ST_47026.jpg Portfolio 1 - Capital One NYCWFF Dan and Babs were well acquainted, which created this sweet photo moment. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/92ecad1f-6d66-4ff9-9310-669b41a1ca81/SS_38179.jpg Portfolio 1 - Capital One NYCWFF Nick DiGiovanni was one of the youngest winners of Master Chef at 22 years old. At NYCWFF, he was Salt Master, leading cardholders through our Salt of the Earth class. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/54bc494a-bb98-4a5e-a445-07c467c741f4/SS_39197.jpg Portfolio 1 - Capital One NYCWFF Nick adding flavors and textures to salt and educating about its different uses. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/d4068807-2f15-4149-a6c5-4086106e5eb8/ST_46084.jpg Portfolio 1 - Capital One NYCWFF Around the side of our footprint, cardholders made their way to our lounge space, outfitted as a sweet little bistro. With flavored water, cute straws and plenty of seating, the lounge was a great place to take a load off and hydrate. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/fb9633b1-b324-4aad-a5d2-51e179196bf9/SS_36535.jpg Portfolio 1 - Capital One NYCWFF Our centerpiece in the lounge featured the Capital One logo in faux tile – reminiscent of a New York subway wall. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/6c469c03-7a05-468c-ac5f-c584e0e8bb5b/SS_36692.jpg Portfolio 1 - Capital One NYCWFF Our signage throughout the festival leveraged a NYC map as a background with playful copy. The flavored water station in the lounge had a sign that read: "Do yourself a flavor." https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/69317046-9698-45ad-8f82-588d42d2e2f9/ST_49257-HDR.jpg Portfolio 1 - Capital One NYCWFF The Capital One footprint at Pier Parties (the nighttime party space at NYCWFF) was inspired by New York rooftop lounges. Featuring cocktails and sweet bites, guests could take a seat, regroup and enjoy. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/74a85753-2b15-4ea3-ac90-cf4f867ca75f/SS_39910.jpg Portfolio 1 - Capital One NYCWFF The neon skyline photo op was a bright spot (literally) in the footprint. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/c87eead1-41af-49d5-a15c-80ea67ea7ee2/SS_39984.jpg Portfolio 1 - Capital One NYCWFF Seating, bars and a fun sunset light feature created a luxe vibe in this cardholder-only space. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/b509fef3-7639-490f-ace0-03548f5856b6/ST_49416.jpg Portfolio 1 - Capital One NYCWFF Fun cocktails and detail branding moments made for an elevated atmosphere. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/c79573bf-5d00-41e3-bf25-b8195ab1f21a/ST_49565.jpg Portfolio 1 - Capital One NYCWFF Sweet bites have become a signature Capital One element at Pier Parties. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/9483188c-abdc-4460-908b-1a3efbdfe486/ST_49902.jpg Portfolio 1 - Capital One NYCWFF Capital One's "Instagram traps" allow cardholders to create a beautiful, shareable photo with their food or cocktail. At the Pier Parties space, we leveraged the "Light Bites, Big City" typography from the mural at Grand Tasting. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/ad40921a-ae7a-4276-b24c-684b713b06ae/SS_30234.jpg Portfolio 1 - Capital One NYCWFF To assist cardholders with moving through the crowd, Capital One gave away several items throughout the festival footprint. At Pier Parties, it was a snack tray with a fun graphic that hooked onto a wine glass. Signage with fun copy (Cardholders, let us give you a hand) created a cohesive look. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/eafe8fd4-6d05-433d-ba30-455d5e19cd8f/ST_45779.jpg Portfolio 1 - Capital One NYCWFF Cardholders have the opportunity to enter the festival before anyone else. At this touchpoint, Capital One also gave out wine glass lanyards – and this sign encouraged them to "Wine before you Dine" with the lanyard. https://images.squarespace-cdn.com/content/v1/6261d0697be5713586ff1556/d1ce7239-e5ef-4580-9d22-2b1e6405f35f/ST_46130.jpg Portfolio 1 - Capital One NYCWFF Lanyards in action.